Well, based on CTV's site this is what you do Sherry: TEXT ENTRY: Text the Keyword (exactly as displayed in the applicable Announcement) together with your first name, last name and city of residence to shortcode 24680 during the corresponding Entry Period (i.e. during the same Entry Period that included the Announcement of the Keyword) (a “Text Message”).
Atlanta is going to take this one! Brady will need a lot o tissues to wipe his tears at the end.:-)