What you need to exponentially increase Koodos market share and increase user base is an attention getter. Whether you post on YouTube or use conventional TV advertising, a familiar and recognizable piece of music always grabs peoples attention and diverts them to the advertising. A simple but catchy #1 hit like "Hot Child in the City" would work great. People love and respond very favouribly to music especially a tune that was at #1 for almost a month. Very well known. Sometimes it is the addition of something this simple which makes all the difference. It doesn't have to be a complicated solution . Contact Beechwood Music in England for more information on usage of this song. It would make a great spoof with your mascot dude singing.....humour is the feel good step to buying in to this cool Koodoo community.