Customers should have the option to activate a free "data overage" protection that slows their data connection down once they reach a certain data use in a billing cycle. They could continue to use data for "free", but it would be slow - or they could pay something like $5 and get a certain extra data allowance at full speed. They payment could be triggered on the website, through the Koodo App or with a text message. This would prevent billing shocks, reduce costly bill disputes (and bad debt) and it might even increase ARPU. Operators in other markets have been very successful with that.