I live about half the time in a rural area while working in the city. My Koodo phone is great because, unlike all of my neighbours, you offer great reception in even the most remote areas where I travel. No one else has service! This is very under-advertised. When I tell people that I have great reception on Koodo they are stunned and often tell me that they went to every provider before buying their plan and no one seemed to offer reception in the countryside. Furthermore, I know MANY people (mainly in the agricultural sector) that don't have a cell phone at all because they think they won't get reception in the fields. I tested it, and Koodo DOES have reception. Your infrastructure is already in place - promote it to rural residents and farmers! Rural folks tend to stick with brands as well, so if other companies move in in the future your existing customers are very likely to stay with you.