Public Mobile, like Koodo, is owned by Telus. Public Mobile is now offering much better value 10-day US roaming plans than Koodo. You can buy US data without paying for texting and calls and the price is very good (eg. 250 mb for $10). Second, for those who want a bundle of text, minutes and data, their comparable package is half the price of Koodo's!
My idea is that Koodo match the 10-day roaming rates as Public Mobile and offer the same flexibility to buy data only, so that people who use skype, FB messenging, etc., don't have to pay for minutes and texting they don't need to use.