Offer contest rewards as alternative either/or. First prize $5,000 Visa Card or Phone of choice with plan of choice. Secondary prizes $500 Visa Card or choice of phone or top end plan for a two year period. This approach would reward the customer, benefit Koodo directly as all costs would be inhouse with an ongoing incentive for the customer. Koodo could also control the costs by putting on considered time limits. This approach could also be applied to long time customers as a loyalty reward encouraging them to stay with Koodo.