Offer a 12 month Tab installment plan option. I would like a new phone every year and would like to pay for it over the 12 months. That way I have the latest technology every year. I would also like to see rewards for length of services. If I am with your company for 5 years, offer a special offer to retain my business. For example, more data use for free, free upgrade credit, Tab credit for future upgrade. My idea is the best as it will benefit both your company profitability and help consumers like me. A WinWin.