For the longest time, Koodo has been a great option for students and people getting their first phones. Many of these people are also just starting to venture out on the roads themselves. I believe this puts Koodo in a great position to help teach people how to practice responsible phone use while in the car. Build off whats there: Samsung has their S-Drive program that they launched in Australia, which would be perfect to bring out in Canada. Some of the most popular phones on Koodo are the Samsung devices, so it seems a perfect opportunity. Maybe instead of offering a big $100.gift card on a new phone, there would be the option for a $100.gift card, or people could choose a $50.gift card and the S-Drive car cradle. You could even start tying in the points you can earn on the app towards Tab credits or discounts off other accessories. http://www.youtube.com/watch?v=U9TlxdyYNUY
Impact: Why wait till this problem becomes an even larger epidemic. Canada has made distracted driving illegal, but is that enough? I drive all the time, and constantly notice people still on their phones. With the size of Telus and Koodo, they could make the points program mention on S-Drive really work by getting partners to join in the program. Who wouldn't want to be associated with a program like this that keeps people alive. Their results are showing a 25% reduction in crashes in regions with S-Drive, and fatalities are down 20% in ages 17-25 (I would argue this is Koodo's target market). I think this is a great opportunity for Koodo to lead the way, and maybe if they do, other carriers will follow suit. Together, we can make the roads safer.