I have read a lot of comments about Koodo and other carriers that are charging too much for Smart phones. The latest comments have been focused on the iPhone6. I'm going to offer a reality check. First Some Facts: Our Federal government on behalf of its citizens ended the practice of 3 year contracts. This limited the amount of subsidy that can be provided. The Subsidy (the amount discounted) is now spread over a maximum of two years. This was not a Koodo decision, it was us, through our elected officials. As the features get better, the cost of smart phones is going up, not down. Also our Canadian dollar is down and this will add about 10% to the cost of the phone in comparison to a year or ago. The markup on electronics (Phones, TVs, MP3 players etc.) is minimal when compared to household products and clothing. 25% would be the high level for markup. This does not leave room to bury any part of a subsidy. Now the Math: Iphone 6 (4.7", 16GB) Price: $749 Lets Spread this over the 24 Months: $31.21 Based on this, do you think is is realistic to provide a free iPhone6 on a $40 Plan? (somebody was asking) Lets look at the TAB LARGE Math Tab Large get you $500 off of a Smartphone. As per our government interference, that must be paid back over the 24 months, MAX!. That's $20.83 per month to repay our debt. Yes, debt! I say this because all you are doing is financing your Smartphone I'll use the $75 plan as the example here: TAB LARGE $75 + $10 for the Large Tab = $85 If you deduct the cost of the Large Tab Subsidy of $20.83 per month, the cost of this plan is now $64.17 You Pay $249 for the Iphone6, plus $500 through your plan over 2 years, Plus you have to PAY to get your phone unlocked so you can roam economically. Your Plan and iPhone cost you: 24 x $85+hst = $2305.20 iPhone6 on the Large Tab+Hst=$281.37 Cost to Unlock iPhone: $35+HST= $39.55 Total Cost of iPhone and Koodo Service: $2626.12 OR You could buy your own Iphone6 from the Apple Store (Unlocked), pick whatever plan suites you from any carrier (I suggest Koodo
) $749+hst=$846.37 The current Monthly Plan that is comparable (I think exact) as the $75/$85 is the $60 Plan If you bring your own device, Koodo will give you a "No TAB Discount" of 10% off your monthly plan, now we are at $54. Your Total cost over 2 Years: 24 x $54+hst =$1464.48 iPhone6+hst=$846.37 Total Cost of Iphone and Koodo Service: $2310.85 If you can't see the math yet, let me spell it out. The total cost of "financing" your new IPhone6 is $315.27 or $13.14 per month Why would you want to purchase your iPhone from Koodo, Fido, Telus or any carrier? Do you like paying ~30% Interest? Go to the Apple Store and get an Unlocked Iphone6. get the best support Apple with provided because you bought it from them. This is the REAL Cost of owning and using a Wireless SmartPhone. What our Government has done it made you more aware of the costs and ensured you were paying for them. This became a little more details than I planned, but hope it helps people undertsand a little better.