"The Koodo pool" would be a billing plan/option where not only family can benifit from sharing plans but customers could get points and rewards based on adding people to their "pool". Friends with benefits, if you will! The more people in the pool the bigger the prizes or the amount of points awarded. Prizes such as phone upgrades, plan discounts, or points to be redeemed for these items or from partner companies. The idea would be to reward both loyal customers who those bring new customers to Koodo.