Many of the plans currently available revolve around voice, while data becomes available in more expensive higher-up plans. Nowadays, a lot of users use more data than voice and have been requesting for more data in the plans. Koodo can offer users with data as the primary feature, with minutes being a secondary feature. For example, Koodo can offer a basic plan where it starts off with 500MB and comes with 50 minutes for $25. If the users wanted more minutes, they can opt for the next option where 500MB and 100 minutes would be $30. If data usage is not enough, they can select the next level plan where it offers 1GB data with 50 minute voice for $35.