Make a program where a customer can design their own cell phone plan to accommodate themselves and their needs to a tee. Many of the plans that are offered are not being used fully. For example, I have the CAN 750mb data and 1000 minutes for $54, I never use up the full 1000 minutes. If I could make my own plan I would swap out some of the anytime minutes for data (an example). I think that if making your very own plan was available to customers, they/I would be very satisfied.