Based on feedback from customers, Koodo could put together a list that customers could vote on which helps to decide what phones Koodo might carry. For example, there are a number of Windows 8 phones out, but the majority of the Koodo community might only want a certain phone from the lineup. This could be due to reviews about the phone, the affordability compared to others, etc. Allowing customers to help pick some of Koodo's phone lineup can help them carry phones Koodo customers actually want. This makes everyone happy (customers that have a phone they actually want and Koodo doesn't have a huge inventory left over of phones customers don't want).