I feel like Koodo is not really being proactive in bringing in phones like other competitors (Virgin Mobile and Fido). We all have the same plans as them and just bringing up good customer service doesn't really cut it if someone wants a phone they are dreaming of. I know someone may say, "just buy it unlocked" but it is really hard to find one unlocked and it cost nearly 100-200$ more online. Without demand, Koodo wouldn't even have the S3, the nexus 4, and the iPhone 5. But to be more successful in the mobile market, Koodo has to offer more selection.