I have been with Koodo since about may 2011. I have been able to recommend koodo to my friends but now that the prices of the plans are going up with out the value increasing, I can no longer recommend koodo. As my tab is also going to be up shortly (I am still on the 10% tab even though I called a couple days ago and I was informed I would be moved to the 15% tab) I may not stay with koodo. To recommend koodo again and for me to possibly stay with koodo this is what needs to happen. 1. If the price of a plan is going up, increase the value WITH OUT PROMOTIONS! As it stands now, the prices of these plans are ridiculous for what we are paying for. 2. If (and this has already happened) the tab percentage changes move every one to the new tab with out them having to do anything. 3. Future Proofing! I don't want to hear anything about what the statistics are saying about the data usage of today, you need to look forward and understand the the internet is what people are using more and more and more and more and more. Because people are using the internet more, offer more data. But with this don't up the prices! It will lose you consumers. I know that if koodo can provide superior value over the other guys, they will get all the customers, that is if fat old cranky and power hungry Telus will allow that. Koodo was originally the value brand with commercials about working off that phone bill on a tread mill, no longer is that the real case as koodo is not providing the tread mill but providing the dread mill. I like koodo, as far as I am concerned they have a case of the hiccups, they just need to find the remedy. Lets hope this case of hiccups are not caused by a brain tumour.