I've seen users confused about how the unlimited MMS works on Koodo. Every single current plan specifies: "Unlimited Messaging (Text and Picture) (includes international text messages sent and received anywhere in Canada)" With the exception of the promo plans, which are more vague: "Unlimited Text & Picture Messaging (includes international texts)". Yes, there is fine print. Yes, it's the customer's responsibility to read the fine print. Isn't it Koodo's responsibility to train their employees to make sure that the customer understands the fine print. In this case, the fine print states that the user must have either data enabled (for non-BlackBerry devices) or have a data add-on (for all devices). Judging by multiple posts on this board, it seems that many new customers are not aware of this requirement. Hell, I'm a power user and I wasn't aware of this when I signed up and got my wife a plan without data. I know that MMS requires data, but I thought it was handled separately since I never actually use MMS as I prefer e-mail. The employee made no mention that data was required, but he did mention how her plan had "unlimited messaging". But, just because I don't care too much about MMS it doesn't mean that others don't. Just looking at some of these posts makes that very clear. My proposed solution is two-fold: 1. Don't bury the data requirement in the fine print. The fact that messages need to be sent and received in Canada can be put into fine print. 2. Make sure that when your kiosk employees (and employees of retail partners) mention how a plan has unlimited messaging that they should inform customers of the data requirement. Again, I acknowledge customers' responsibility to understand their plan. But, it's in Koodo's best interest to start things off on the right foot. Right or wrong, it doesn't help to build trust if the customer feels cheated right at the start. Problems WILL happen later (it's the nature of things) and a little good will goes a long way.