I realize that BB plans have to be separate because BB devices have unique requirements for security reasons. This has nothing to do with existance of such plans. There is a lot of anticipation building up for BB10 devices. Some people may be willing to try these out. The thing is, Koodo's regular plans suck. They suck a bit less than Rogers/Bell/Telus/Fido and a tiny bit less than Virgin. A lot of us are here for the promotional plans. A lot of people wanting to try BB10 may just go with Wind (it's available in quite a few cities now). Can't an option be added to Self Serve where we can choose our device type and our data options are automatically set to that device? Promo plans are nice and I'm grateful, but allowing us to switch device type would be even better. It can even be a source of revenue for Koodo (1 free switch per year, $10 fee per switch subsequently). Sure, there will be a few people that'll make the switch to an existing plan if necessary. But, BB10 won't be cheap and Koodo can only give $150 off the retail price. When the cost of switching isn't exactly chump change, how many people will choose to take a hit on their plan rate/features as well?