So most people know data usage in the wireless world is only going to increase, and while its sad to see swaths of Canadians being unfairly targeted with higher data usage costs. Its not all bad across Canada, but its really annoying and disheartening to see pretty much every company treat the provinces vastly different when it comes to data prices.
Beyond that some companies have a flex system for when a customer doesn't want to constantly pay for 2GB of data, but wants to pay based on what they use. ie ( $5 - 500MB, $15 - 1GB, $25 - 2GB, $35 - 3.5GB, etc.) Most of these options are only offered on plans with unlimited talk/text, which is great, but what about those people that know they almost never call/text and mainly use data? I'm willing to bet those people (and I'd think their is a bunch of them) would love to see a way to lower their bill a tad by having a call/text flex plan.
Basically work it exactly like the flex for data, Buckets of calls, buckets of text and buckets of data going all the way up to your current prices for unlimited everything. (The top plan would cost the same and have the same features as the current top plan.)
This might lessen the backlash to you guys upping your plans prices and lowering your data, if people could save some money based on what they use.
Still won't excuse the fact that you still allow different provinces to get plans like $55 (Unlimited Talk/Text + 5GB) while charge Ontario $74 for (2GB)