What I'm about to propose hasn't really been done by anyone. I think that Koodo can earn a lot of goodwill and grow its brand by implementing something like this. I've seen it stated before that most people with a data plan don't go over their limit. Increased usage of mobile data does add load to the network and naturally there are overage charges. What about giving us credits? What if I use only about 1 GB per month and my limit is 2 GB? Here are a few ways this can be implemented: 1. Simply roll-over (bank) any unused data into the next billing period. If I had 1 GB of unused data then my next month would allow for 3 GB total. In this case your data allowance would build over time. 2. Giving us the option to "convert" unused data after a certain period of time into service credits or in-store purchases would also be a bonus (at let's say $2/GB, and allow for one conversion every 3 months). 3. Share all data on the account. If my wife never uses her data, it makes no sense for us to put her on the $60 plan, even if she likes the other features. If her data could become my extra data, we would have an incentive to get get her the more expensive plan. 4. Average data use for two months at a time (like Teksavvy Solutions does with their traditional Internet service). If my cap is 2 GB/mo., then my 2 month cap is 4 GB. Using 3 GB in the first month and 1 GB in the second would not result in an additional charge. These would be more positive ways to enforce a network fair usage policy than simply charging for extra use. If there is a punishment for one extreme, maybe there should be a reward for the other. I'm happy with my current plan, but I think that this would help Koodo stand out against competition. Look at Wind Mobile. They offer killer deals (at the cost of ARPU) to get people to switch. What I propose should only minimally impact Koodo's ARPU (option 3 would actually increase it). I've had Wind and its network was satisfactory to me. I switched to Koodo because of a "perfect storm" of promotions .gift cards, PC Points, seasonal promo plans). Implementing any of these strategies would make Koodo competitive outside of the holiday season. I wouldn't have joined the Koodo community at any other time.