I have been a Koodo customer since I received my first phone. From the very beginning I have had the same Talk and Text plan (25$ per month for unlimited texting and 100 minutes of talk). Unsurprisingly, with the release of Pokemon Go I have found myself wanting some data. While looking at the plans available online I noticed that a 40$ plan under the "Plans" tab gives you: 500 Minutes 500 MB of Data Unlimited Messaging Then under "Change your Plan" a 40$ plan only gives you: 300 Minutes 300 MB of Data Unlimited Messaging The same seems to be true for most plans, the one under "Plans" always gives you a better deal than the one for the same amount of money under "Change your Plan". I would like to know why this is because it would seem to encourage people to leave and come back or just leave period, rather than upgrade their plan. Thanks.