My idea would be to have incentives for users of Koodo when they upgrade there phone. This would avoid having the user changing there phone number each time they upgrade in order to get a phone deal. (ex: new customers get $100.gift card toward accessories). Why not have something like that for existing customers. If we upgrade to a new phone we obviously need accessories, (ex: a new otter box or phone charger). Also it would avoid users moving to new carriers.