My idea is to provide customizable phone skins with the Koodo logo. This would be through your website and the skins would have to be mailed to the customer. The skins would all have the Koodo logo for branding purposes. Koodo could offer several designs using brand colours and the wrestler mascot. I ouwl suggest some capability to create your own skin design. This will invite further interactivity. Yes, there is an expense but it will also increase brand recognition and consumer product pride.