Samsung is one of the leaders in the 'smart' world. They have much more to offer than phones alone.
Koodo offers many good phones, however branching out into some additional products could increase sales. Too avoind large inventory overhead, have them be online purchases only.
I am a fan of the Samsung line, but would like to be able to get more through Koodo. If the newer Note's, tablets, smart watch and even the gear fit were available, there is potential for multiple items purchased.
The way the world is these days, many of us have several of these things. And wouldn't it be nice if we bought them all from Koodo?