Everybody uses apps, plays games. But alot of smartphone users focus on free apps/games. What if it isn't as great as I thought it would be?, I'll get myself a coffee and get the freebie version.
If Koodo started a customer appreciation app/website whereby each month, Koodo customers could browse a selection of apps and games to download for free, apps that would normally cost anything, it would create tremendous buzz.
Each month would only allow for that selection of apps to be downloaded for free, with discounts for apps/games offered in prior months. What new apps could we get this month? Amoung other price comparable providers, why would I not choose Koodo?
The marketing value to app developers would be tremendous, as a large community would be able to get their hands on their apps and games, and review it on your site.
To be truly honest, this system is in place with a subscription to Xbox Live, but I have not seen one with a telephone provider. Stats on the Xbox Live subscription increase spike after this change, customer feedback, etc. can be found online. Speaking for myself, I always look forward to these freebies and is one of the main reasons why I will not let my membership expire despite my busy school schedule.