Why is the Nexus 5 (16gb) $500 at Koodo, and only $350 at the Google Play Store?

Koodo: https://shop.koodomobile.com/koodo-ce...

Google Play: https://play.google.com/store/devices...

There's a pretty large price difference ($150) between Koodo and the Google Play Store for the same product, the Nexus 5 16gb. What's even crazier is that you can get the 32gb version for $399 on Google Play, which is still less than Koodo's $500 and has more space

Can anyone shed some light on this?.
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